1006 Skyview Ave, Second Floor
Burlington, ON   L7P 0V1 Canada
www.jankelley.com

Solution Name

Marketing Communications Services

Solution Summary

JAN Kelley Marketing offers a full suite of in-house marketing communications services from strategic planning to brand development; media planning to creative development; digital and mobile marketing to lead generation and demand marketing.

Solution Profile

STRATEGIC PLANNING AND IMPLEMENTATION
JAN Kelley Marketing provides a full suite of strategic services including brand strategy; strategic planning and execution; and brand development and delivery.
 

CREATIVE DEVELOPMENT AND DESIGN
We have 11 creative professionals who provide a full suite of integrated creative services including creative strategy, art direction, copywriting, illustration and graphic design. This talented group provides creative solutions in areas including identity development, all forms of traditional advertising, online advertising, collateral, POP, and website design.
 

LEAD GENERATION & NURTURING
At JAN Kelley, we’ve partnered with two best-in-class technology solutions to develop enterprise-level lead generation strategies that can be deployed at the local level. These solutions are integrated into comprehensive strategies – from top-of-funnel activities through content circulation, lead qualification, and measurement of campaign effectiveness.


MEDIA PLANNING & BUYING
Our media team is a unique combination of connection planning and traditional media planning and buying. Driven by a passion to challenge new ways of thinking, the media team strives to bring an innovative approach to any client brief.


PUBLIC RELATIONS & COMMUNICATIONS
Public relations is included in all of our campaign planning, and we consider it to be one of our core practice areas. We provide our clients with a range of traditional and nontraditional communication services, including but not restricted to; planning and strategy, media relations, media monitoring and management, community relations, social media, crisis communications, event planning and management.


SOCIAL MEDIA
Not only is social media included in all of our campaign planning, but we also use it to gain insight – we have in-house tracking software which scans over 250 million user-generated content websites worldwide for any mention of our clients or our clients’ competitors. Not only does the software identify who and where the comment is coming from, but it also ranks the level of influence that individual has within their ‘community’. This insight can prove invaluable to clients in communication planning and direct marketing.


EXPERIENTIAL MARKETING
JAN Kelley offers clients exciting and innovative strategies and tactics for 360-degree holistic brand experiences. This includes customer journey mapping, brand partnerships, sponsorship activation and fulfillment, mobile tours, brand training, strategic philanthropy, product launches, sales meetings, guerrilla marketing and B2B interactions.


DIGITAL MARKETING
Whether you need to deliver a brand message through integrated channels, build a CRM program or reduce costs through online automation, it’s our view that business strategy will drive technology decisions, and that customers engaged and empowered by the right experience will deliver results. Our robust in-house online team specializes in digital strategy, experience design, website management, content management, application development and
deployment.

Distinguishing Features


Unique, integrated marketing communications planning and execution for the dealer/franchise/sales channels

Solution Name

Marketing Communications Services

Solution Availability

North America

Industries

  • Automotive, Financial Services, Public Sector, Retail, Travel and Transportation, Wholesale Distribution, Consumer Goods

Oracle Products

  • Oracle Marketing Cloud

Company Size Solution is Targeting

No data available.

Open Source Solutions

No data available.

Whitepapers

  • As specialists in dealer/franchise/sales network marketing, we've learned the importance of marketing "TO and THROUGH" the network. Here's our perspective on social media marketing for this channel.

  • As in most relationships, trust is the foundation of a healthy partnership. All the more important in the multiple partnerships within a network. Over the last 20 years we've learned first hand what builds trust, and what can cause distrust. We've created programs and implemented processes that help create the trust necessary to establish loyal customer relationships, drive measurable sales results and build strong brands.Download your copy of Effective Marketing Communications for Franchisors

About JAN Kelley Marketing

Dealers. Franchises. Distributors. We know how sales networks work and how to make them work better. It's our specialty.

By applying our unique insights, proprietary technology and processes, we've helped multinational organizations such as BASF, DuPont, Navistar, RIM, Petro-Canada and Harley-Davidson accelerate their business.

When it comes to driving measurable sales results, establishing loyal customer relationships and building strong brands, we've learned that success depends as much on marketing to the network as it does through the network. We believe brands will only live in the hearts and minds of consumers when they live in the hearts and minds of those who deliver them.

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