Solutions for Retail Brands Ltd

Unit 4 Karlsruhe House,
Nottingham,   NG2 1NB United Kingdom

Oracle Recognitions


We’ve built our reputation solving problems with our highly customisable Affinity™ platform and professional services from our engagement experts.

This approach has resulted in S4RB becoming a trusted partner to some of the world’s largest retailers and brand owners including Asda, Boots, Co-op, Waitrose, Walmart, Woolworths and more.

As Oracle Gold Partners, S4RB are specialised partners for Oracle Service Cloud and in many retailers implement Affinity™ beside Oracle Brand Compliance (ORBC) in order to increase supplier engagement, maximise system adoption and leverage information within ORBC to drive continuous improvement such as nutritional improvements and free-from initiatives.

S4RB are retail own brand and supplier engagement specialists and through both Affinity cloud-based software (integrated with ORBC where appropriate) plus consultancy and engagement services we help customers leverage information inside their PLM to make this more accessible and valuable both internally for the private brands team, but importantly also for suppliers. For example, information for the NPD process from the MyProject module of Oracle is combined with RFI or RFP activities and the Artwork process (such as from opalbpm) to provide full KPI overview of project and supplier performance.

Affinity™ is a cloud-based platform that solves the unique challenges facing own brand retailers. It does this by improving innovation and speed of product development, supplier relationships and customer advocacy.

Affinity ENGAGE™ aids with improved communication, supplier on-boarding and risk assessment as well as training and supplier self-help; bringing all your suppliers together as one extended team to increase efficiency, maximise system adoption and maximise ROI.

The Affinity CONNECT™ module allow you to integrate Oracle ORBC and to aggregate information such as complaints and customer feedback to enable ‘one view’ of product and supplier performance.

The DISCOVER™ module of Affinity helps you access new insights, root causes and unseen trends across the product lifetime.


This partner demonstrates sales, presales and implementation competency and business experience with these products.

Learn more about Oracle Specializations

Cloud Services

  • Oracle RightNow Cloud Service Specialization


  • Affinity™

    Affinity™ is a cloud-based platform that solves the unique challenges facing own brand retailers. It does this by improving innovation and speed of product development, supplier relationships and customer advocacy.

    Through closer collaboration with suppliers, Affinity helps find the balance between innovation, speed and cost effectiveness.

    The platform provides a complete view of product performance and the tools to generate and communicate real insight.

    Affinity allows own brand retailers to work around a shared One View of product performance. This is one place where all information relating to products comes together to allow retailers to see the complete picture.

    Affinity allows own brand retailers to work together with suppliers as One Team. This means retail teams and suppliers collaborate, allowing them to compete with the resource of national brands.

    The Affinity Engage solution is built around the power of Oracle Right Now.

In order to distribute Oracle products and Oracle Premier Support, Oracle PartnerNetwork members must execute the necessary distribution agreements and meet applicable competency requirements.

Cloud Services

  • Oracle Cloud: PaaS and IaaS
  • Oracle RightNow Cloud Service RR

Success Stories

We work with some of the world’s largest supermarkets and retail private brands including: Walmart, Sam's Club, Asda, Boots, Co-op, M&S, Waitrose and Woolworths providing a diverse solution portfolio via our Affinity™ platform.

Examples of our successful project outcomes can be found here: Case Studies

We also provide educational videos, free books and white papers here: Additional Resources



"S4RB are ahead of the game when it comes to supplier management thinking."

"S4RB's strengths are their customer service, their focus on adding value and their ability to help build engaging content."

"S4RB was massively more cost effective (than doing the work in-house). I guess it’s because they have done it before whereas we would have had to build something from scratch."

"S4RB's big point of difference is that they manage the content as well. Other providers just provide a box and we have to manage it ourselves."

Customers Value Specialized Partners - Find Out Why