Power Base Selling With Creating Demand utilizes live account analysis throughout the program, allowing the participant to immediately apply Power Base Learning principles to real-world situations. To facilitate this application, Power Base Selling With Creating Demand utilizes efox Software, a highly graphic and simple four-step approach to winning business.
Solution Profile
Holden International is in the sales effectiveness solutions business, servicing professionally aggressive companies or those who aspire to be so. Its resident expertise in diagnosing and solving sales effectiveness problems is unprecedented, significantly differentiating itself from that of traditional sales training companies.
Their proprietary methodologies and years of insight ensure rapid and sustainable accomplishment of your move from a highly product and price dependent selling model (Stages I and II) to a high margin and customer value based strategy (Stage III and IV).
efox encompeses all the tools needed win opportunties and understand the issues!
The Business Context of Selling - Learn to determine where sales reps are in the relationship cycle.
Discovery Profile - Enables sales reps to evalute appropriately invest time and resources into a sales opportunity based upon return value, risk and winnability. .
Establishing Value - Discusses "How will the customer define and measure value?"
Competitive Strategy - Teaches participants how to choose the right strategy for their opportunity and to develop tactics and countertactics.
Political Alignment - Helps participants learn how power is distributed in organizations by analyzing the distribution of influence and authority, along with the political dynamics of power struggles and power plays.
Creating Demand - Equips participants with a systematic process for creating new opportunities within existing and new accounts..
These are the professionally aggressive firms that rely on Holden International for thought leadership and guidance to drive sales performance. Holden International works with organizations who are professionally committed to the pursuit of sales force transformation.
Distinguishing Features
Quickly increasing sales win rates on new business, while protecting and growing existing accounts Reducing sales cycle times to increase sales efficiency Diving deeper into accounts to support the sale of new advanced technologies or solutions; effectively going up against new niche competitors, while selling end-to-end solutions that are becoming broader with the addition of new offerings Going higher in accounts; building and sustaining corporate executive relationships through a stronger CXO dialog capability. atures
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