| |
Knowledge Based MDM is a pre-packaged solution that combines Oracle’s MDM applications with Acxiom’s content and CDI technology to create an offering that delivers effective customer data – data that is current, accurate, and comprehensive. This solution leverages Acxiom’s world-class repository of consumer data to deliver actual customer records, prepackaged and integrated, into Oracle’s MDM application. It also provides a foundation to deliver extended data driven master data management capabilities such as data governance, source system management, survivorship, relationship identification, house-holding, privacy management, to name a few.
How it works
1) Multiple sources of customer information within the enterprise are consolidated within the MDM application leveraging Oracle UCM customer hub mastering capabilities
2) Acxiom Knowledge Base Data Quality services covering cleansing, matching, enrichment, and suppression data are invoked based on client requirements
3) Customer data is cleansed, matched and enriched to provide external demographic, household, and psychographic data and sent back into Oracle MDM applications to be leveraged by other operational systems and processes within the enterprise.
4) New or updated customer data sent to the Oracle MDM application trigger a real time call to Acxiom Knowledge Base Data Quality services to provide similar cleaning, matching and enrichment functions in real time.
Benefits
- Unprecedented data quality in the enterprise
- Single view of customer data enables:
• Better sales and retention abilities
• Reduced costs of data management (e.g. IT, marketing mailing)
• Easier risk & fraud management
- Reduced cost of integration:
• Ability to merge existing customer information sources in real time or batch mode.
• Comprehensive mastering functionality (governance, cross-referencing, audit,)
• Reduced implementation risk, enhanced support and improved performance
- Complete privacy compliance |
|
| |
 Acxiom is the leader in delivering knowledge base data quality services and data content solutions. Acxiom’s knowledge-based approach to CDI yields the most effective, accurate, and valuable views of both prospects and customers. Specifically in the following areas, Acxiom CDI delivers unique and superior capabilities: 1) Contact-data cleansing and standardization a) 12 more months of movers than NCOALink®…plus movers that do not file with USPS b) Improves matches to NCOALink® by up to 8% c) Improves ZIP + 4® coverage by 30% d) Corrects over 48% of missing / incorrect addresses e) Corrects 30% of non-ZIP + 4 coded addresses f) Identifies the most accurate contact information by utilizing Acxiom’s exclusive AbiliTec® linking technology to optimize matching g) Validates addresses at an occupancy level vs. delivery point only (delivery point could be an empty lot or permanently skipped address) 2) Linking disparate data sources for customer recognition a) Years of historical coverage…plus hundreds of contributors and confirming-sources required to build our associations b) Over 20 years spent perfecting exclusive matching algorithms and associative-data rule-matching c) Identifies duplicates…and consolidates multiple entries d) Provides a way to consistently link and recognize customers across all LOBs at the “moments of truth” e) Consistently matches over 95% of all consumer records we are give 3) Value-add data enrichment and complete privacy compliance a) InfoBase-X®— largest collection of U.S. consumer info available: telephone, mailing lists, hotline files, and e-mail…plus email, phone and postal no-contact suppression b) PersonicX®— household-level segmentation placing all US households into one of 70 distinctive segments based on consumer behavior and demographics |
|
